Charlotte County Launches New Branding Logo
CHARLOTTE COUNTY, Fla. (Nov. 27, 2018) – Charlotte County has launched a new logo as part of its ongoing branding efforts. The logo is a variation of the Punta Gorda/Englewood Beach Visitor and Convention Bureau’s logo. It includes the yellow, green and blue graphic from the tourism logo launched in 2016, but replaces Punta Gorda/Englewood Beach with Charlotte County, Florida.
In his weekly column, Charlotte County Administrator Ray Sandrock announced the logo launch, saying, “When I saw the original tourism logo, I was struck by how well it evoked the natural beauty – the sun, the water, the land – that makes Charlotte County such a special place. I embraced the idea of using it countywide because I think when people see the logo all over the county, it will reinforce those warm, happy feelings.”
Visitor and Convention Bureau Interim Director Sean Doherty said, “Nine months of market research, focus groups, staff work and stakeholder input went into the new Punta Gorda/Englewood Beach branding. It was enthusiastically embraced by the tourism community and has been extremely effective in our global marketing. It makes perfect sense to expand that branding with the new county logo. Now when people arrive in Charlotte County, they’ll see the same branding they encountered when they were exploring places to visit online, in print media and elsewhere.”
The Charlotte County seal, which was adopted in 1969, will continue to be used for agendas and legal documents, such as ordinances and proclamations. Both the seal and logo are protected for official use by Charlotte County. They cannot be incorporated into private sector applications without written approval by Charlotte County.
For information, contact Brian Gleason at 941-743-1462 or Brian.Gleason@CharlotteCountyFL.gov.